Reset Your Prime Video PIN in 3 Steps

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You're settling in for a movie night. You hit "rent" on Prime Video, and suddenly a screen pops up asking for a four‑digit PIN. You type in the usual numbers.

Nothing. You try your kids' birthday. Nope.

Locked out. You need a prime video pin reset, but you have no idea where to find that option.

It happens more often than you'd think. Amazon's own help documentation shows PIN reset requests are one of the most frequently handled account tasks. The PIN is always four digits, tied to your account, and the only way to change it is through your Amazon master password.

We'll walk you through both reset paths step by step, so you're back to streaming in under a minute.

The Core Problem: You Forgot Your Prime Video PIN

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Forgetting your Prime Video PIN isn't the real issue. The real issue is that Amazon buries the reset option inside the Parental Controls section. It's not on the login screen.

It's not in your account dashboard. Most people start searching their settings for twenty minutes before giving up and yelling across the house.

The PIN controls two things: renting or buying digital content, and restricting mature titles. If you can't remember it, you can't make any purchases. And if you entered the wrong code too many times, the system may lock you out for a short period.

Here's the core fact that saves you time: resetting the PIN requires your Amazon account password, not the PIN itself. So even if you've completely forgotten the code, you still have a way in.

The Quick Answer

Go to Prime Video's settings on a web browser. Click "Parental Controls." Enter your Amazon password. Click "Change" next to the PIN.

Done.

If you're on the mobile app, tap My Stuff > Settings > Parental Controls. Enter your Amazon password. Toggle Parental Controls off.

Toggle them back on. Set a new four‑digit code.

That's it. No phone calls. No waiting.

For the official steps from Amazon, refer to their Parental Controls help page.

Before You Start: Two Decision Branches

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Which device are you holding right now? Your answer determines the exact steps. The web browser method is simpler.

The mobile app method works fine but adds one extra toggle step. Both paths need your Amazon account password.

Choose your path below.

Branch 1: You're on a Computer (Website)

1. Go to primevideo.com in any web browser.
2. Click your profile icon (top‑right corner).
3. Select Account & Settings.
4. Click Parental Controls.
5. Enter your Amazon account password when prompted.
6. Click Change next to the PIN field.
7. Type your new four‑digit code and confirm.

That's it. The change applies instantly to every device signed into your Amazon account.

Branch 2: You're on the Mobile App

1. Open the Prime Video app on your phone or tablet.
2. Tap My Stuff (person icon at the bottom‑right).
3. Tap the gear icon (Settings) in the upper‑right corner.
4. Tap Parental Controls.
5. Enter your Amazon account password.
6. Turn off the Parental Controls toggle.
7. Turn on the Parental Controls toggle again.
8. The app will ask for a new PIN. Enter and confirm a four‑digit code.

Why the toggle? On mobile, the change option is hidden inside the on/off switch. It's a quirk of the app design, but it works reliably.

The One Thing That Trips Everyone Up (Mistakes to Avoid)

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The biggest mistake is trying to reset the PIN with the PIN itself. You can't. The system only accepts your Amazon account password to start the change.

Other common pitfalls:

• Clicking "Forgot PIN", There is no such link. If you see one, it's a scam or a third‑party site. Never enter your credentials there.
• Using the Amazon Shopping app, Prime Video settings live inside the Prime Video app, not the main Amazon Shopping app. Don't waste time digging there.
• Trying to reset on a Fire TV Stick, Fire TV devices don't let you change the PIN directly. You must use the web or mobile app method, then the Fire TV will sync the new code.
• Forgetting your Amazon password, That's a separate process (covered next). Don't try to guess the PIN repeatedly; you'll trigger a lockout.

If you've already locked yourself out, don't worry. The lock is temporary, usually 15 minutes. Wait it out, then follow the steps above.

What If You Forgot Your Amazon Account Password?

This is the only real roadblock. Without your Amazon password, you cannot reset the Prime Video PIN. But you can recover the password quickly.

1. Go to amazon.com and click Sign in.
2. Click Forgot your password? below the password field.
3. Enter the email address or phone number linked to your account.
4. Amazon will send a one‑time verification code to that email or phone.
5. Enter the code, then create a new password.
6. Use this new password in the Prime Video PIN reset steps above.

A few tips:

• Make sure you have access to the email or phone number on file. If you lost access, you'll need to go through Amazon's identity verification process.
• Your new password must meet Amazon's security requirements (at least 6 characters, including a number or symbol).
• Once the password is changed, sign out of all devices if you want, but the PIN reset itself doesn't require you to sign out.

If you can't recover the password because you no longer have access to your recovery email or phone, contact Amazon customer support directly. They'll verify your identity through security questions or payment details. That process can take a few days, so it's worth keeping your recovery info up to date.

We follow strict editorial guidelines on account security topics. For more on how we verify accuracy, check our Editorial Policy. If you run into issues during the recovery process, you can also reach out to us through Contact Us.

A Smarter Alternative: Use a Kids Profile Instead

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You don't actually need a PIN if the only reason you set one up was to block kids from mature content. Amazon offers a dedicated Kids Profile that handles all that automatically. No PIN required.

No constant resets. Just a clean walled garden for children's viewing.

The Kids Profile is a separate profile you can add to your Amazon Household. It filters content by age rating, blocks purchases, and removes the need for any PIN entry. It's designed specifically for families with children under 12.

How to set up a Kids Profile on Prime Video

1. Go to primevideo.com on your computer.
2. Click your profile icon and select Account & Settings.
3. Click Manage Profiles.
4. Click Add New.
5. Select Kids Profile.
6. Choose an age range (Preschool or Older Kids, which covers up to around age 12).
7. Name the profile and add an avatar.
8. Click Save.

That's it. The profile now shows up on every device signed into your account. When a kid selects it, they see only age-appropriate titles.

They can't buy or rent anything. No PIN ever appears.

What the Kids Profile does differently

The main advantage is simplicity. Kids don't need to enter a code. They just tap their profile and watch.

Adults don't get interrupted every time a rental is attempted.

When to stick with the PIN instead

The Kids Profile only works if everyone using that profile is actually a child. If you have teenagers who want to watch PG-13 or older content, the age restriction might be too tight. In that case, a standard profile with a PIN gives more flexibility.

Additionally, the Kids Profile locks all account settings. You can't browse Prime Video channels or access purchased content from within that profile. If your family watches a mix of kids and adult content on the same TV, a PIN is still the better solution.

But if your household is purely kids and grownups, and the kids never need unsupervised access to mature shows, the kids profile eliminates the PIN problem entirely.

Real-World Scenario: Shared Accounts and Accidental Purchases

You've probably heard someone say, "My kid bought a whole season of some cartoon I've never heard of." The PIN exists to stop those accidental charges.

But the problem isn't always kids. Roommates, guests, or even your own partner might rent a movie without checking first. One tap on "Buy" and $5.99 disappears.

The most common accidental purchase triggers

• Auto-play trap, On some devices, pressing "Play" on a title not included with Prime starts a purchase without warning. A PIN blocks that step.
• Guest who doesn't ask, A friend housesitting uses your account to rent a movie. You get the bill.
• Fatigue click, You're half asleep, scrolling, and accidentally tap the rental button.
• Button lag, On older Fire TV sticks, the remote sometimes double-clicks. If the PIN isn't active, that second click confirms the purchase.

All of these are avoidable with a properly set PIN. But what if the PIN itself becomes the problem? You forget it, then you're stuck unable to rent anything.

The shared account solution

For households where multiple adults share an account, set a PIN everyone knows and keep it accessible. That sounds obvious, but most people try to memorise it and then forget within a week.

Pick a four-digit number related to the house itself. The street number. The year the house was built.

Something easy to recall and unlikely to change. Write it on a sticky note inside the TV cabinet if you need to. That's far less risky than getting locked out of your own account.

If you absolutely cannot keep a PIN straight, consider using Amazon Household to create separate adult profiles. Each profile can have its own PIN, and the main account holder can set purchase limits per profile. It's more work upfront but saves headaches later.

For a complete breakdown of how account sharing works across Amazon services, review the Terms And Conditions that govern shared usage. Understanding the rules helps you avoid accidental policy violations.

Pro Tips for Keeping Your PIN Handy

A forgotten PIN is the most preventable problem in this whole guide. Here are practical strategies to keep your code accessible without compromising security.

Tip 1: Use a password manager

Most password managers let you store notes alongside login credentials. Add your Prime Video PIN as a note. That way it's always available but never written on a sticky note stuck to your monitor.

Tip 2: Choose a memorable pattern

Four digits aren't that hard to remember if you use a pattern. Your house number. The last four digits of a phone number you know by heart.

A year that means something to you. Avoid birthdays or anniversaries because those are easy for others to guess.

Tip 3: Set a reset reminder

If you don't use the PIN often, you'll forget it. Set a calendar reminder every three months to check that you still know the code. It takes ten seconds.

Tip 4: Sync it across your household

If multiple people use the account, agree on one shared PIN. Write it in a central place that's not visible to guests. A note on the family messaging app works well.

Tip 5: Test it right after setting it

Once you change the PIN, immediately try to rent a free or cheap title. Confirm the code works. Nothing is worse than thinking you've reset it only to find out you typed the wrong digits when the rental screen appears.

These tips apply beyond Prime Video. For other common account recovery steps, our About Resetlibs page explains how we build these guides.

FAQ: Quick Answers to Common Questions

Can I reset my Prime Video PIN without my Amazon password?

No. Amazon requires your account password to authorise the change. There is no alternative bypass.

If you've forgotten your password, use the password recovery process described earlier.

Why doesn't the Prime Video app show a "Change PIN" option?

The mobile app hides the change function inside the Parental Controls toggle. You have to turn Parental Controls off and then on again. When you turn them back on, the app prompts you to enter a new PIN.

This is intentional design, not a bug.

Does resetting the PIN on one device change it everywhere?

Yes. The PIN is stored at the account level. Changing it on any device updates it immediately across all devices signed into that Amazon account.

Fire TV, Roku, smart TVs, phones, tablets, and web browsers all sync automatically.

What happens if I enter the wrong PIN too many times?

Amazon locks the PIN entry for a short period, typically 15 minutes. During this time you cannot rent or buy anything. You can still watch included content.

After the lockout ends, try again. If you've forgotten the code, use the reset method with your Amazon password.

Can I remove the PIN entirely?

Yes. Turn off Parental Controls. That removes the purchase PIN requirement.

Go to Account & Settings > Parental Controls, enter your password, and toggle Parental Controls off. After that, anyone can rent or buy without a code. Use this option only if you trust everyone who has access to your account.

Does a PIN block both mature content and purchases?

Yes. When Parental Controls are active, you can set a content restriction level (e.g., 13+, 16+, 18+). Any titles above that threshold require a PIN to play.

Additionally, all purchases and rentals require the PIN regardless of content rating. These two settings are linked in the same control panel.

Your Decision Guide: Which Path Should You Take?

You have three options for managing your Prime Video PIN situation. Here's how to choose the right one.

Decision tree summary

Step 1: Do you know your Amazon account password?

• Yes → Go to primevideo.com > Account & Settings > Parental Controls > Enter password > Change PIN.
• No → Use the Amazon password recovery process first.

Step 2: Is the only reason for the PIN to protect children?

• Yes → Consider creating a Kids Profile. It blocks content and purchases without any PIN.
• No → Keep the PIN and use the steps above to reset it.

Step 3: Still having trouble?

• Check that you're on the correct device. Use a web browser on a computer for the cleanest process.
• Ensure you're in the right app (Prime Video, not the Amazon Shopping app).
• Wait 15 minutes if you've hit a lockout from too many wrong PIN entries.

That's it. You now have every method, every workaround, and every piece of context to handle a Prime Video PIN reset. No more yelling at the TV.

No more hunting through settings. Just a quick reset and back to watching.

For any other account or device recovery topics, the Disclaimer on our site explains the limits of the guidance we provide. If you run into a unique situation not covered here, feel free to reach out through our Contact Us page.